How to Add Video to Facebook: A Comprehensive Guide

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In today’s digital age, video content has become one of the most powerful tools for engaging with online audiences. Facebook, being the largest social media platform in the world, provides an excellent opportunity for businesses and individuals to showcase their videos and reach a wider audience. If you’re wondering how to add video to Facebook, this comprehensive guide will walk you through the process step-by-step.

As the saying goes, “a picture is worth a thousand words.” Well, a video is worth a million! Videos on Facebook have the potential to captivate and engage users in ways that text or images simply can’t. With the ability to convey emotions, tell stories, and showcase products or services, adding videos to your Facebook posts is a must for anyone looking to make an impact on this platform.

Understanding Facebook’s Video Upload Options

Before we dive into the steps of adding videos to Facebook, let’s familiarize ourselves with the two main video upload options available: uploading videos directly to Facebook or embedding videos from external sources.

Uploading Videos Directly to Facebook

One option is to upload your videos directly to Facebook. This method allows you to store your videos on the platform itself, ensuring they are easily accessible to your audience. Uploading directly also enables greater control over privacy settings and provides valuable insights into video performance.

Embedding Videos from External Sources

Alternatively, you can embed videos from external sources on Facebook. This approach involves hosting your videos on platforms like YouTube or Vimeo and then embedding them into your Facebook posts. Embedding allows you to leverage the existing infrastructure and features of these video hosting platforms while still reaching your Facebook audience.

Steps to Add a Video Directly to Facebook

Now that we have a better understanding of the video upload options, let’s walk through the steps of adding a video directly to Facebook.

  1. Creating a New Post on Facebook

    • Log in to your Facebook account and navigate to your profile or the desired page where you want to add the video.
    • Click on the “Create Post” button or the text box at the top of your feed to begin creating a new post.
  2. Uploading a Video File

    • Within the post creation window, click on the “Photo/Video” button to initiate the video upload process.
    • Choose the video file you want to upload from your computer’s storage by clicking on the “Upload Photos/Video” option.
    • Select the video file and click “Open” to start the upload.
  3. Adding a Video Description and Relevant Tags

    • As the video uploads, you’ll have the opportunity to add a description. Craft a compelling and informative description that entices viewers to watch your video.
    • Additionally, consider adding relevant tags to your video. These tags can help improve searchability and increase the chances of your video being discovered by users.
  4. Choosing a Thumbnail for the Video

    • Once the video finishes uploading, Facebook will automatically generate several thumbnail options for you to choose from. Select the thumbnail that best represents your video and captures viewers’ attention.
  5. Setting the Video Privacy Options

    • Before posting your video, decide on the privacy settings. You can choose to make your video public, visible only to friends, or restrict its visibility to a specific audience.
    • Select the appropriate privacy setting based on your intended audience and the purpose of your video.
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Embedding Videos from External Sources on Facebook

If you prefer to host your videos on external platforms such as YouTube or Vimeo, follow these steps to embed them into your Facebook posts.

  1. Selecting a Video Hosting Platform

    • Choose a reliable video hosting platform that suits your needs. YouTube and Vimeo are popular options, offering robust features and ease of use.
    • Sign up for an account on the chosen platform, if you haven’t already, and upload your video to the platform.
  2. Uploading a Video to the Chosen Platform

    • Once you’re logged in to your video hosting account, locate the option to upload a video.
    • Follow the platform’s instructions to upload your video file. Ensure that you optimize the video’s title, description, and tags for better visibility on the hosting platform itself.
  3. Obtaining the Embed Code for the Video

    • After the video has been successfully uploaded, find the “Share” or “Embed” option provided by the hosting platform.
    • Click on the option to generate the embed code for your video.
  4. Pasting the Embed Code into a Facebook Post

    • Return to Facebook and create a new post as mentioned earlier.
    • Instead of clicking on the “Photo/Video” button, click on the “…” (ellipsis) button, often found at the bottom right corner of the post creation window.
    • Select “Embed” from the dropdown menu and paste the previously obtained embed code into the designated field.
    • Preview the embedded video to ensure it appears as intended.

Frequently Asked Questions (FAQ)

Can I Add Videos to Facebook from My Mobile Device?

Absolutely! Facebook offers a user-friendly mobile app that allows you to upload videos directly from your mobile device. Simply follow the same steps outlined in this guide on the Facebook app.

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What Video Formats Are Supported on Facebook?

Facebook supports a wide range of video formats, including MP4, MOV, AVI, and WMHowever, for optimal compatibility and performance, it is recommended to upload videos in MP4 format with H.264 compression.

Can I Schedule the Upload of a Video on Facebook?

Unfortunately, Facebook does not provide a native scheduling feature for video uploads. However, you can utilize third-party social media management tools that offer scheduling capabilities to plan and publish your videos at specific times.

How Can I Track the Performance of My Videos on Facebook?

Facebook provides valuable insights and analytics for videos posted on the platform. By navigating to the “Insights” section of your Facebook page, you can access data such as video views, engagement metrics, and audience demographics. These insights can help you measure the success of your video content and make informed decisions for future video strategies.

Is There a Limit to the Length or Size of Videos on Facebook?

Yes, Facebook imposes certain limitations on video length and size. As of now, the maximum video length is 240 minutes, with a maximum file size of 4 GB. However, it’s essential to note that longer videos may experience decreased engagement, so it’s advisable to keep your videos concise and engaging.


In conclusion, adding videos to your Facebook posts can significantly enhance your online presence and engagement with your target audience. Whether you choose to upload videos directly to Facebook or embed them from external sources, the process is straightforward and can yield remarkable results. So, don’t wait any longer! Start incorporating videos into your Facebook marketing strategy today and watch your content come to life like never before.

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Remember, videos have the power to captivate, engage, and leave a lasting impression on your viewers. So, go ahead and take advantage of Facebook’s video upload options to make your content shine!

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